The name comes from the Italian word for sunrise (Levant= to stand up”) that also carries allegorical meanings for the East and the the countries east of the Mediterranean in general. It’s the smell of sea water splashes transported by a slight wind revived the lively air of the countries on the seashore. Refreshing but very elegant, a fragrance full of life. The stripes of the bottle are the same of beach umbrellas of beautiful bathouses in Liguria.